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Genuine Jersey

Look for the Genuine Jersey mark before you buy

Jersey is famous worldwide for its breed of cow, superior quality milk and the prized Jersey Royal new potato. The island can also be proud of an abundance of fresh, seasonal produce and a variety of skilled craftsmen and artists who create a range of excellent products.

To enjoy the best of what Jersey has to offer, look for the Genuine Jersey mark – a guarantee of local provenance.

Products and produce carrying the distinctive mark have been reared, grown and caught in Jersey or created by accredited Islanders and local businesses who qualify to be members of the Genuine Jersey Association.

Products carrying the distinctive red Genuine Jersey Mark include:

  • dairy goods
  • fruit and vegetables
  • herbs and salads
  • meat and poultry
  • fish and shellfish
  • pottery
  • wines, ciders, spirits and beers
  • jewellery
  • needlework
  • decorative stonework
  • wooden artifacts
  • glassware and artwork

Genuine Jersey produce and products can be bought in the main shopping centre in St Helier and outlets islandwide.

The Genuine Jersey mark allows you to make an informed choice to support local producers, embrace seasonality and reduce your food miles.

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Where are we?

Genuine Jersey produce and products can be bought island-wide including, galleries, studios, tourist attractions and heritage sites, farm shops and markets and sampled in restaurants, pubs, cafés and from ice cream stalls.
Tel: +44 7797 780 383


Genuine Jersey was launched in 2001 to promote the diversity and quality of local produce and products.

Since the association started, it has attracted a loyal and enthusiastic membership. While some members ensure the survival of Jersey’s heritage and traditions, others are at the forefront of introducing pioneering farming methods, new crops or exploring previously untapped international markets.

Today the Genuine Jersey mark is seen as a byword for the best the island has to offer, and Luxury Jersey Hotels are delighted to support it.

Look for it before you buy.

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