Tourism Development Fund invests in Luxury Jersey website
This website is being updated with the support of the States of Jersey (government) Tourism Development Fund (TDF).
This site was established in 2010 and promotes the island as a premium destination, focusing on UK visitors who might be interested in Michelin-starred dining, staying at four and five star hotels, and enjoying spas and shopping as well as the island's natural environment.
Luxury Jersey Hotels is owned by a consortium of local hotels, all of which are investing in the website's redesign while the TDF has provided 50% of the outlay on a matched funding basis.
Commitment to Jersey
Patrick Burke, chairman of Luxury Jersey Hotels and owner of The Atlantic Hotel, said: "By investing our own money in the site we are demonstrating our commitment to, and faith in Jersey as a visitor destination for the luxury market, and we are delighted that the TDF have shown their support for our efforts.
"We originally established the site in order to differentiate those elements of the visitor experience that appeal to the more affluent market, and that continues to be our focus, but the new site will reach out in a way that is much more dynamic, modern and exciting for the user.
"We will be approaching other businesses in Jersey that would appeal to our target market and inviting them to become partners on the site and because the members have invested in the redevelopment of the site, the money that partners pay will go directly towards marketing the site - and Jersey."
Reinvigorated social media
The website redevelopment coincides with a reinvigorated social media presence for Luxury Jersey Hotels, from Facebook and Twitter through to Pinterest and Instagram. The new, responsive site will feature more fresh engaging content, and has been designed to reflect the trend for websites to be accessed via mobiles and tablets. The work has been commissioned from Jersey web design company Webreality.
Peter Funk, Chairman of the TDF, said: "We support organisations by investing in projects and marketing activity that will attract visitors to Jersey and stimulate the tourism industry. We welcome this move by Luxury Jersey Hotels, which will lead to greater interest in Jersey by this key group."