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Why St Helier?

Unlike most places, Jersey has virtually no out-of-town shopping. Everyone comes to St Helier, and the main streets are largely pedestrianised.

Islanders stop and chat in the street, and you will find the pace easy going and relaxed. In the shops found on Luxury Jersey, you will find excellent personal service, and many offer additional services for luxury clientelle.

King Street and Queen Street

King Street and Queen Street are the heart of St Helier's shopping district and make a good place to start your shopping trip. A wide pedestrianised route featuring high street favourites, independent jewellers, coffee shops and the town's main department store is the newly renovated De Gruchy is the jewel in the crown. It stocks many leading brands and is a firm favourite with locals and tourists.

De Gruchy .front Lights Low Res

de Gruchy – a premium retail experience selling luxury and high street brands catering to all tastes and budgets

De Gruchy is an emporium of everything from cutting-edge fashion to carefully selected homeware, take time to explore it fully for spur-of-the-moment shopping inspiration. There are also two eating establishments that will provide sustenance for an energetic day of shopping and pampering.

You will also find a nails bar, barber, hairdressers and beautiful salon providing everything you would need for a memorable day out. All prices at de Gruchy are at least 10% less than UK prices - guaranteed.

Central Market area

Looking for a few hidden gems or a unique designer find? Take time to wander the charming pedestrianised area tucked away around the Central Market and West's Square area and you'll be rewarded with an array of irresistible boutiques, kooky homeware stores and pavement cafés.

Don't miss: The Jersey Pottery store for a unique collection of homeware and gifts.

Liberty Wharf

Think shopping arcade in the vintage sense, and you won't go far wrong exploring this restored undercover shopping street with its historic facade and cluster of shops. From independent boutiques selling a beautifully curated range of gifts, home accessories and fashion finds to names you'll recognise like Hotel Chocolat, George and M&S Home outlets, and of course plenty of coffee shops and restaurants. 

Don't miss: Rococo Gifts, which showcases the work of local artists and designers.

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