The Telegraph uses Luxury Jersey Hotels for high-value prize

01/10/14

PrivateFly

Jersey is being promoted as a holiday destination to hundreds of thousands of Daily Telegraph readers through a competition.

Readers are invited to enter The Telegraph Travel Awards and vote for their favourite destinations and travel companies in order to win one of 40 luxury breaks worth a total of £800,000. This year, one of the 40 prizes is The Michelin Star Lunch Trip, a private jet to Jersey for a three-course three-venue Michelin star lunch.

The prize, worth thousands of pounds, has been funded by PrivateFly, a private jet booking service, and Luxury Jersey Hotels, the consortium of four and five star independent hotels formed to promote Jersey as a luxury holiday destination.

Travel competition on The Telegraph website

PrivateFly supporting Luxury Jersey Hotels

PrivateFly marketing manager Viv Diprose said: "The Telegraph had heard about The Michelin Star Lunch Trip and asked if we would be willing to offer it as a prize. We saw it as a fantastic opportunity to highlight our private jet service and also Jersey as a luxury destination for fine dining.

"We have been working with Luxury Jersey Hotels for some time, and I think that clients, particularly from London, are increasingly recognising the island's culinary reputation, and I am sure that the competition will help to enhance it."

Jersey Michelin Star Lunch Experience on PrivateFly website

Large daily readership

The newspaper has a daily readership of more than 500,000 and its website is visited by two million browsers each day. During the competition, which closes on Monday 27 October, the Michelin Star Lunch Trip has been promoted regularly online, in the printed newspaper, and through emails to subscribers.

The prize winner and three guests will take a private jet from Luton Airport to Jersey, with champagne served during the flight. On arrival a chauffeur will take them first to Grand Jersey's Tassili Restaurant for the first course, on to Bohemia at The Club Hotel for the main, and they will finish with dessert and coffee at Ocean Restaurant at The Atlantic Hotel. After lunch they will enjoy the island until they are ready to be flown back to London.

Patrick Burke, chairman of Luxury Jersey Hotels and owner of The Atlantic Hotel said: "To have been invited to be one of the prizes in such a well established competition shows how highly Jersey is regarded, and we were happy to support it. We have welcomed a number of guests who have flown over for The Michelin Star Lunch Trip and I am sure that we will welcome many more.

"Outside London, Jersey has one of the highest concentrations of Michelin stars and AA Rosettes, and there is a significant market of people who will come to the island because of our food. We have a great story to tell, and I am pleased that PrivateFly and The Telegraph are helping us to tell it."

 

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