de Gruchy is inviting its customers to help make this Christmas an extra special one for women  and families supported by Freeda.  

From Monday 1st December, a striking handmade ‘Tree of Hope’ will stand in the store’s  Arcade, offering a simple way for the islanders to show support. 

The tree will be decorated with individual gift tags, each featuring a suggested item that can  make a real difference to someone supported by Freeda, either in their safe house or in the community.  

Customers are encouraged to choose a tag, purchase the matching gift in store and leave it at the concierge desk on the ground floor. All donations will be collected, wrapped and distributed by the Freeda team in time for Christmas. 

Suggested gifts include towel sets, robes, slippers, house socks, pyjama sets, bed throws, diffusers, soap, candles and hand wash, as well as items such as hairdryers and hair straighteners.  

Each donation will help provide day-to-day essentials and small comforts that support women  and families rebuilding their lives after domestic abuse. 

Simon Youden, Store Director at de Gruchy said, “Christmas can be a difficult time for many  families and we hope that our Tree of Hope will encourage the community to come together and  support those who need it most. Our customers are always incredibly generous, and even the  smallest gift can make a real difference to the women and families Freeda supports. We’re proud to offer a simple and meaningful way for Islanders to spread kindness this festive season.” 

The Tree of Hope reflects de Gruchy’s commitment to working with Freeda and supporting  women and families in Jersey who have experienced domestic abuse.