Iconic St Helier department store de Gruchy has launched a new Valentine’s Day fragrance gifting service, offering customers a thoughtful alternative to traditional flowers. 

The idea behind the initiative is simple, fragrance lasts longer than flowers and creates a memorable reminder. While flowers are a popular Valentine’s gift, they are fleeting. A favourite fragrance, by contrast, can be enjoyed every day.  

The new service allows customers to choose a partner’s favourite fragrance and have it delivered directly to a location of their choice, whether that’s home or the workplace. Each gift is elegantly presented in a beautiful red gift bag, with luxury tissue paper and a Valentine’s card which can be personalised.  

Simon Youden, Store Director said, “We’ve always offered delivery at de Gruchy, but turning  it into a complete gifting service adds something extra. Receiving a beautifully wrapped fragrance unexpectedly, makes the experience far more memorable. Fragrance also offers real longevity and value, it lasts far longer than flowers and becomes a reminder of the  occasion long after Valentine’s Day. For anyone unsure what to choose, our fragrance team are on hand to guide customers, whether that’s finding something new or selecting a much loved favourite.” 

The Valentine’s fragrance gifting service is available in-store now with delivery arranged in time for Valentine’s Day on Saturday 14th February.